Media and Entertainment

The Indian media and entertainment (M&E) industry is one of the fastest growing industries in the country. Its various segments viz. film, television, advertising, online and print media and music among others have witnessed tremendous growth in the last few years.

The media and entertainment industry in India is further expected to grow steadily over the next five years. The industry revenues are likely to exceed US$ 32.7 bn by 2019 from US$ 17.0 billion in 2014, growing at compound annual growth rate (CAGR) of 14.0 per cent between 2015 and 2020. With a majority of the population below the age of 35, and increasing disposable income in the Indian households, the average spend on media and entertainment industry is likely to substantially grow in India.

With the growing popularity of Indian content in the world market in general and South Asia in particular, the Indian entertainment industry players are venturing abroad to tap this booming segment. Consequently, many Indian domestic players have set up distribution arms overseas and entered into joint ventures with leading international media & entertainment conglomerates. Apart from films, other entertainment content areas like music and television also have a huge potential international market. The total value of Indian media and entertainment content sold overseas is expected to grow by over 20% every year.

The ever expanding innovations and the entry of new mediums, pose lots of opportunities and challenges for the industry. Further, corporatization and rapid technological developments have now partnered with the creative and artistic minds to bring about disciplined approach and professionalism in this industry. In addition, the ever changing laws and regulations are playing a vital role in protecting and safeguarding interests of this industry.

Presently, the entertainment industry in India is in the midst of a sweeping digital transformation as advances in technology and infrastructure continue to reshape how, where, and when content and information are consumed.

Liaisoners has extensive cross-sector expertise within the entertainment industry and service some of India’s fortune 500 Companies in this sector.

We serve:

  • Entertainment Centers
  • Motion Picture – Production Houses
  • Media Broadcasting Companies
  • Newspaper Companies
  • Radio Companies
  • Internet Content Media Companies
  • Event Management Companies
  • Public Relation Companies

Some of our unique services include:

  • Strategies for inbound and outbound investments for corporates to help achieve global reach and competitiveness
  • Corporate structuring and tax advisory services for global entertainment events, concerts, etc. held in various parts of the world
  • Designing and setting up enterprise wide Standard Operating Processes (SOPs) and systems for uniform working
  • Internal, concurrent and special audits to ensure improved efficiency, internal processes and controls, compliances, etc.
  • Concurrent audits of specific events, shooting schedules, etc.
  • Assistance in legal documentation and business agreements for various commercial and legal transactions